Back to Blog
Relive cycling6/4/2023 ![]() ![]() It turns out that the kitten later died, but the news has little impact on the hit count, which just keeps going up. ![]() A free runner loping to the top of a crane, then hanging by one hand over the impassive city below. A french bulldog in mad pursuit of an especially attractive stick. A squirrel mistaking a camera for a sex object. A street biker pulling off a vertiginous pivot on top of a giant Rubik’s Cube. Most of those 6,000 videos uploaded each day will disappear without trace, but a few will catch fire. That’s how virality, and GoPros, function: no amount of editing can be as powerful as a glimpse of something out of the ordinary, and no camera is more likely to catch that glimpse than one that keeps rolling even when you’re being chased by a guy with a gun. I put 40 hours of editing into one seven-minute film. ![]() “I just wish the rest of my videos would get that many hits. “It’s great that it’s brought us traffic,” Hennesy says. And if that has been a boon for Hennesy and Graziano, it also provoked some complicated feelings. And hits beget hits: today, just over a fortnight later, it has more than 7.3m. When he woke up the next morning, the video had been watched 600,000 times. When Hennessy posted it, he knew he had something big. “I was out of harm’s way, no one got hurt, and I had an amazing shot.” “I had completely forgotten the thing was on,” Hennesy says now. ![]()
0 Comments
Read More
Leave a Reply. |